First Page of Google Ads

First Page of Bing Ads

Get to The Top of Google Searches

 

Paid advertising campaigns take more than a “set it and forget it” approach to deliver a positive return on ad spend (ROAS). We provide expert strategy and consistent management to get more effective results, better return on investment (ROI), and the conversions you need.

 

Let ShiduAds run campaigns on Google Ads and Bing Ads and other social media platforms and become the Internet brand.

 

We know that PPC campaigns can be confusing: there’s a lot to learn from the acronyms to the ad targeting options. We will plan, execute, track, and analyze campaigns — and help you confidently navigate the world of paid search.

 

Display Campaigns

 

We get your brand in front of your target audience with innovative display campaigns. We’ll help you strategize the correct demographic targeting, creative and bid strategy to maximize reach, impressions, and clicks for your budget.

 

PPC Audit and Strategy

 

We conduct a PPC audit, which consists of research, strategy documentation, and implementation planning, to ensure we’re on the same page — from a strategic standpoint as well as a tactical perspective.

 

Remarketing Campaigns

 

We brainstorm, create, and manage remarketing (sometimes called retargeting) campaigns in social, Google, Bing, etc. We’ll use a mix of imagery, videos, and text ads to reconnect you with potential buyers.

 

Search Campaigns

 

We connect you with users showing high intent to buy in search engines. Composed of messaging, keywords, negative keywords, and shopping ads, search campaign management can be as much of an art as it is a science.

 

 

Why should you be running a PPC campaign?

 

We believe in an integrated, data-driven, full-service approach to achieve business goals.

 

PPC is another way to help deliver results, whether PPC is a small or large percentage of your overall marketing budget.

 

A few of the benefits include:

 

Speed – Results are immediate in getting your message out in front of potential customers.

Data – This fast access to data can help you learn more about user intent, test marketing messaging and offers, assess landing page quality, and drive new conversions.

Measurability – It may take time to dial in PPC campaigns and achieve target KPIs, but everything that happens is measurable, which helps clients understand their return on advertising spend.

 

 

A typical PPC project will include a deep dive into the existing account if it exists, followed by a refactor, or we will build a new account from scratch. We will develop an overall strategy to guide how to build the campaign, target specific keywords, set bids, write copy and drive traffic to the best landing pages.

 

We will then launch the new account and immediately monitor improvements while beginning ongoing paid search management.

 

It takes one to three months to get PPC campaigns dialed in so that they’re performing consistently and predictably.

 

Keep in mind, though, that paid ads are not a “set it and forget it” marketing activity.

 

Google Ads is an auction-based system, so campaigns must be actively managed, continuously optimized, and carefully adjusted based on performance data and changing market conditions.

 

A lot of work goes into staying on top of Google Ads and making sure that the Ad Campaigns stay effective and efficient.

Here is a sampling of the work that will be performed in ongoing PPC Management:

 

Weekly Tasks

 

• Check Budgets, Bid, and Ads for optimizations.
• Review and address any system notifications.
• Confirm that ad spend is on pace with the budget.
• Review A/B tests for ad copy to see if there’s enough data to select a winner.

 

 

Monthly Deliverables

 

• A high-level campaign report that includes a summary of what’s working, challenges, and the next steps.
• Bid management, ad copy optimization, competitive analysis, keyword management, and other optimizations based on available targeting and settings.
• Develop ad copy for any new A/B tests.

 

 

Quarterly Initiatives

 

• An in-depth campaign report that induces a summary on successes, difficulties, competitive analysis, and recommendations.
• Review and consider a creative refresh for display ads.
• Advanced bidding strategies and campaign keyword build-out.

 

 

We can customize your PPC reporting based on your top KPIs. Here are some of the most common ones we track for clients:

 

• Return on Ad Spend (ROAS)
• Cost Per Action or Conversion (CPA)
• Conversion Rate %
• Share of Voice or Impression Share

 

 

There are a lot of other contributing metrics that we focus on as well, including:

 

• Daily, Weekly, and Monthly Budget

• Cost-per-click (CPC)

• Quality Score

• Click-through rate (CTR)

• Cost-per-thousand (CPM)

 

 

These contributing metrics are often measured and compared inside a specific Ad or Ad Group and across various campaigns and keyword groups to provide insights for constant optimization.